1 hour | May 11, 2023
Organizations collect massive amounts of personal data from web forms, mobile apps, paper forms, phone calls, emails and more. Given the stringent criteria required for valid consent under the General Data Protection Regulation (GDPR), collecting this in practice can be challenging.
Join this session to learn how your organization can collect valid consent from consumers, what it means for your marketing operations, and how to implement an effective organization-wide strategy that ensures consent is enforced downstream.
- Challenges collecting proper consent
- How to collect valid consent
- Why companies are implementing a consent-based GDPR compliance strategy for marketing activities
09:00 UTC | Introductions
09:05 UTC | Session
09:50 UTC | Q&A