Tracking of social media users – legal minefield or walk in the park?
The webinar will also highlight the challenges in both complying with the new guidelines and GDPR as well as requirements according to Swedish law, e.g. the requirement to gather consent for marketing according to the Swedish marketing legislation (“marknadsföringslagen”). The Swedish Trade Federation through Sofia Stigmar will give their view on the new guideline from EDPB and how companies are using targeting services in practice.
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