Workshop Schedule

Online Workshops
In Person Workshops

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Top Reasons to Attend

PRIVACY LANDSCAPE

Stay up to date on the latest global and regional privacy regulations affecting marketing teams

PREFERENCE MANAGEMENT TRENDS

Hear from others on how they’ve implemented preference management in their organizations and lessons learned

GROUP DISCUSSIONS

Discuss common case studies on common strategies and considerations for implementation

TOOLS & TECHNOLOGIES

Learn about new technologies and services through product demos that will help you implement a Preference Center

NETWORK WITH YOUR COMMUNITY

Build a network of like-minded marketers in your local community

GREAT CONTENT AT NO COST

Attend a MarketingConnect workshop for free and leave with great insights to shape your marketing strategy

Workshop Agenda

Free, half-day workshop focused on preference management for marketers 

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Registration & Welcome

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Marketing in Today’s Privacy Landscape (Americas Only)

The evolving privacy landscape presents new challenges as well as new opportunities for marketers. In this session, we’ll explore these challenges and opportunities, and best practices for compliance, fostering trust with your audience, and deriving value from your data.

The Latest on Cookie and Consent Guidance (EMEA Only)

The evolving privacy, cookie and consent landscape presents new challenges as well as new opportunities for marketers. In this session, we’ll explore these challenges and opportunities, and best practices for managing cookies, consent and compliance with GDPR and other regulations.

Increase Opt-Ins with Preference Management

Opt-outs: you hate to see it. In this session, we’ll cover how to avoid opt-outs by understanding and accommodating individual preferences, and how to increase the value of opt-ins with personalized content, frequencies and more.

Optimized User Experience with Preference Centers

To meet today’s customer demands, marketers must have a deep understanding of their audience’s expectations and preferences. Improving customer experience based on self-provided data is critical. In this session, we’ll explore setting up a preference center and customer journey to collect and analyze valuable data.

Manage Preferences Across Mobile Apps

While websites and emails get the most attention when it comes to consent, compliance and preferences, we can’t forget about apps! In this session, we’ll explore the key considerations for apps and how they fit in with an overall preference management strategy.

Networking Reception (Americas Only)

Get to know your peers, share best practices, and enjoy a beverage. It’s on us!

Join Us For Another Event

PrivacyConnect 2019 Recap

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